Does Social Media Really Work?

The answer is a resounding YES!

To all those skeptics out there, it really is true that “if you build it, they will come.” Try it. Create an online profile at your favorite social media site, let everyone know about it, post to it often, and watch your numbers of followers grow. As long as you post at least sometimes, and don’t post anything offensive, your numbers should continue to increase. And the best thing about it is that each new person is another ear interested in hearing your message. Not a cold lead – someone really interested.

Getting the Message Out

In the old days, if your friend was on your mailing list, it didn’t count and didn’t help – because they know about you and don’t need your services at the moment. But nowadays, your friend is not just your friend. Social media turned your friend into an ambassador for you. Sites like Facebook, Twitter, and Linkedin will tell all of THEIR friends that your friend liked your page. Now your friend is an automatic conduit for your message, even if they haven’t actually said anything. So if you have many friends, you will have many opportunities to meet new people and gain new followers.

Do People Really Contact Each Other in Real Life?

Yes. If you’re using social media effectively, you should get an occasional invite to meet offline, either via email, phone, skype, or in person. Sometimes these can be the best contacts. Complete strangers can turn into clients, business partners, bosses, or friends.

So get blogging, write that tweet, post to facebook. Don’t be lazy or skeptical. It will pay off, we promise!