When to Hire a Writer

Published April 24, 2012

You already know that your website needs to have impeccable grammar and spelling. But what if you’ve proofed your text and it’s fine?

Do you still need a writer?

You probably think not. But there are instances when even a “well-written” piece is not exactly right. Maybe you can’t quite put your finger on it, but sometimes it’s well worth it to hire a writer. Here are a few situations that are pretty common.

Website owners struggle with how to present their own work.

Hey, it’s hard to describe what you do! You do so much, and it’s all in your head, but even for the best of us, it may be tough to put down. Let a writer help.

The description is there, but key points are missing.

As you write your content, you’ll need to look at your work from the perspective of a newcomer and make sure everything is clear. This may be difficult, because, well, you’re not a newcomer. Having someone else write your material will save you this embarassment.

The text includes everything pertinent, but the tone sounds blah.

Don’t let this happen to you! Your website text should sound upbeat, friendly, and professional. Yes, all at the same time. If you aren’t sure how it comes across, get some honest feedback. If it’s not working, hire a writer.

The text lacks organization.

Website owners can easily get caught up with the design of the site and lose track of where things should go logically. It can get mighty confusing. And if you’re confused, imagine how your readers will feel!